KROKODIL.

A sharper identity for contemporary menswear.

REBRANDING / 2026EXPLORE THE STORY ↓

BRAND GUIDELINES / EDITORIAL CAMPAIGN

01 — KROKODILSCROLL TO DISCOVER ↓

01 / THE BRIEFREPOSITIONING & VISUAL IDENTITY

EVERYDAY
LUXURY.
REDEFINED.

THE CREATIVE CHALLENGE

Bring a fashion-conscious men's label into a more coherent contemporary luxury territory — with visual codes strong enough to connect editorial storytelling, product categories, packaging and digital touchpoints.

The concept places individual style, craftsmanship and a more international visual language at the center of KROKODIL's identity.

POSITIONINGVISUAL IDENTITYART DIRECTIONPACKAGINGDIGITAL CONCEPTS

KROKODIL menswear editorial showing burgundy satin shirt — PRODUCT STORY / SATIN EDITORIAL

02 / THE POSITIONING

TIMELESS
PIECES.
CONTEMPORARY
ATTITUDE.

Premium modern essentials designed around individuality, strong silhouettes and editorial restraint.

03 / THE VISUAL SYSTEMONE IDENTITY / MULTIPLE EXPRESSIONS

BUILT TO
BE RECOGNIZED.

Across logo applications, a disciplined palette, a signature pattern and a distinct type hierarchy, the brand system stays recognizable without becoming repetitive.

WORDMARK & APPLICATIONS 01

KROKODIL rich black, red, cherry, forest green, stone grey and white palette — THE COLOR SYSTEM 02

KROKODIL signature textile pattern on product materials — SIGNATURE TEXTURE 03

04 / BRAND APPLICATIONS

THE DETAILS
DO THE
TALKING.

From dark, tactile packaging to product labels and leather accessories, the identity was extended into a system of physical brand applications.

05 / CAMPAIGN & DIGITALFROM IDENTITY TO CONTENT

CARRY THE
CULTURE.

An editorial creative platform spanning campaign storytelling, premium menswear imagery, content-feed direction and digital presentation concepts.

KROKODIL nine-tile social feed and editorial fashion visuals — SOCIAL FEED DIRECTION

KROKODIL digital commerce website and mobile page concepts — DIGITAL EXPERIENCE CONCEPT

Shown: selected design and campaign concepts from the KROKODIL brand book. This case study documents creative development, not published campaign performance.

NEXT PROJECT / 002RASEED↗

SOCIAL MEDIA MANAGEMENT & CONTENT DESIGN

KROKODIL.

EVERYDAYLUXURY.REDEFINED.

BUILT TOBE RECOGNIZED.

THE DETAILSDO THETALKING.

CARRY THECULTURE.

LET'S MAKEIT MATTER.

EVERYDAY
LUXURY.
REDEFINED.

BUILT TO
BE RECOGNIZED.

THE DETAILS
DO THE
TALKING.

CARRY THE
CULTURE.

LET'S MAKE
IT MATTER.