SELECTED WORK / 002CONTENT STRATEGY & DESIGN

THE BRAND / RASEED

RASEED.

Making property planning feel clearer, one story at a time.

PROPTECH / SOCIAL MEDIA / 2026EXPLORE THE STORY ↓

RASEED Property Plans, Made Clear social post design

CONTENT • DESIGN • CLARITY

02 — RASEEDSCROLL TO DISCOVER ↓

01 / THE COMMUNICATION IDEAPROPTECH / SOCIAL-FIRST CONTENT

PROPERTY
CLARITY.
MADE SOCIAL.

THE CREATIVE CHALLENGE

RASEED helps frame the complexity of off-plan property ownership: installment dates, documents and milestones. The communications direction made those topics approachable through concise education, thoughtful questions and early-access messages.

The content system pairs clear copywriting with consistent navy-and-green visual design, presented in social post and iPhone feed mockups.

SOCIAL CONTENT STRATEGYCOPYWRITINGCREATIVE DESIGNCONTENT CALENDAR

02 / THE CONTENT SYSTEM30 POSTS / THREE OBJECTIVES

THREE
PILLARS.
ONE STORY.

Each pillar has a distinct job to do, while the creative language stays unmistakably RASEED.

01 / AWARENESS10

BUILD UNDERSTANDING.

Introduce the brand, explain the property journey, and make the need for organized information easy to recognize.

02 / ENGAGEMENT10

START CONVERSATIONS.

Questions, polls, and relatable property-owner scenarios designed to invite participation.

03 / EARLY ACCESS10

MAKE THE NEXT STEP CLEAR.

Simple calls to action connecting everyday property challenges to the platform's early-access invitation.

30 planned posts across 10 awareness, 10 engagement and 10 early-access topics, as shown in the supplied content calendar.

03 / THE CREATIVE WORKACTUAL POST DESIGNS & COPY

ONE BRAND.
THIRTY STORIES.

A curated selection of actual social artwork and copy presented in the source calendar. Choose a pillar to explore the creative treatments.

RASEED social design mockup: Property plans, made clear — AWARENESSProperty plans, made clear

RASEED social design mockup: Where's your contract? — ENGAGEMENTWhere's your contract?

RASEED social design mockup: Start with a clearer plan — EARLY ACCESSStart with a clearer plan

RASEED social design mockup: Beyond the booking date — AWARENESSBeyond the booking date

RASEED social design mockup: Bring the details together — EARLY ACCESSBring the details together

RASEED social design mockup: How many files? — ENGAGEMENTHow many files?

RASEED social design mockup: Which system are you? — ENGAGEMENTWhich system are you?

RASEED social design mockup: Ready for a clearer view? — EARLY ACCESSReady for a clearer view?

RASEED social design mockup: From paperwork to perspective — AWARENESSFrom paperwork to perspective

The examples above reproduce selected designs from the supplied RASEED creative calendar. The PDF documents planned content and mockups, not a verified record of publishing, inquiries or sign-ups.

04 / CONTENT TO CONVERSION

FROM
INTEREST
TO INTENT.

Education establishes context. Engagement turns that context into a conversation. Early-access creative gives people a natural next step.

VISIT RASEED ↗

NEXT PROJECT / 001KROKODIL↗

REBRANDING & VISUAL IDENTITY

RASEED.

PROPERTYCLARITY.MADE SOCIAL.

THREEPILLARS.ONE STORY.

BUILD UNDERSTANDING.

START CONVERSATIONS.

MAKE THE NEXT STEP CLEAR.

ONE BRAND.THIRTY STORIES.

FROMINTERESTTO INTENT.

LET'S MAKEIT MATTER.

PROPERTY
CLARITY.
MADE SOCIAL.

THREE
PILLARS.
ONE STORY.

ONE BRAND.
THIRTY STORIES.

FROM
INTEREST
TO INTENT.

LET'S MAKE
IT MATTER.